Some Hulk-sized hopes

The Wall Street Journal had a story today on Marvel Studios and the hopes for this weekend's release of "The Incredible Hulk." AP moved a similar story. Seems no one is expecting "Hulk" to rival the roaring success of "Iron Man." The question is whether the studio's first smash hit is followed by a more modest hit or a flop.

Here's an interesting figure from the Wall Street Journal story: "With an estimated $200 million in movie profits, however, 'Iron Man' will make more for Marvel than the company's 16 previous films combined, according to analysts. All 16 were made with studio partners who paid for them."